I like to help small businesses with their online marketing. Starchild Music Productions a small guitar store and guitar teaching studio had purchased 5 Epiphone Masterbilt DR-500MCE to sell to their customers. After the guitars had sat on the shelf for a few months I decided to try an experiment to get these guitars sold. I decided to make a video of Jon Dansie, owner of Starchild, playing one of these guitars on his website.
One day we took about 15 minutes to record a simple video using a Flip Ultra HD. We recorded it in one take. I edited it using Microsoft Live Essentials 11. I added a simple logo and some text. After I was happy with the video we uploaded it to YouTube and posted it on Starchild Music Productions website.
Within a few weeks all the guitars were sold.
The cost:
Time: < 1hour
Flip $79.99
Microsoft Live Essentials Movie Maker 11: Free
YouTube: Free
The Profit:
$3000 Gross Profit